Christmas Comes Early to Crush!

We'll admit, that we say this a lot. In fact, our favorite Facebook status is some variation of "Christmas came early at Crush! New Shoshanna, Ali Ro, Alice + Olivia, etc." We say it in Spring, we say it in Summer, we say it in Autumn, just about any time we get a ton of new stuff (the equivalent of more than five new designers/pieces/boxes) in one day. Hmmm, give me a minute, I'm day dreaming of what Mike may bring tomorrow. For the few of you who don't know, Mike is our handy UPS man. We wait for him with bated breath every day. He usually arrives around noon, so if you stop in frequently, you might keep that in mind.

This isn't about Mike though, nor is it about new stuff. It's about a new look, a new spirit, a new sense of hot pink pride bursting out of our ears that stems from two things: a new website that went live about ten minutes ago, and some recent buildout at the store. We've got a new online look that's bright, bold, and very, very fierce and an in-store nook for shoes, as well as a floor to ceiling denim unit that's now organized by style. It's never been easier to find your second skin at Crush. We're so happy we won't ask Santa for anything now... well, maybe.

Shopcrushboutique.com has been revamped for easy web browsing. It's now more fun than ever to keep up on recent Crush press, our picks of the week and the shopping services we offer.

In store, we're curling up on the couch with shoes from Miz Mooz and Madden Girl that we've pulled off our new lily pad shelving. Also adorning our “soleful” corner, another mannequin ready to rock holiday party dresses for our favorite season. Pop over to the other side of the couch to cozy up in our new denim corner... we'll be there soaking it all up like sun on a summer day.

We'd like to take the opportunity to thank Tom Foisset, our contractor, and Ani Avanian, our web designer, for their diligent work and their talent in understanding Crush, what it means to us, and what we think it means to you. They were able to creatively express Crush perfectly, and for that we're very grateful.

Additionally though, I want to congratulate on these new successes two incredibly talented women who deserve endless accolades for all that they do. Together Laura and Rebecca set out to start their own business at only 24-years-old and have done a phenomenal job of cultivating a boutique and a brand that we’ve all come to know and love. Updates to the store and site display their vast array of talents and dedication. They should be very proud of themselves.

Head to www.shopcrushboutique.com to ring in our new site!