Another Auld Lang Syne...

In 2009, Crush drafted 50+ blog posts, held upwards of 20 events, tweeted almost 200 times, employed 4 girls, and helped a lot of women pick out a lot of dresses. There’s a lot to recap as we await the fireworks that will ring in 2010, but in an effort to make you all nostalgic, I’ll give it a go.

I’ll quick and dirty the beginning of the year, because this underground fashion lair wasn’t yet my home away from home... In January, the blogosphere helped to determine Laura’s birthday dress. In February, the lovely ladies of G2O Salon and Spa spruced up our friends and customers for their Valentine’s Day dates. March brought eco-friendly looks to CB and sent Laura and Rebecca to speak for the young ladies of Delta Gamma at Boston University. Then, in April, we celebrated our Second Anniversary! (Can you imagine what the party for year five will be like???) Next, Jess joined the team bringing a wave of west coast inspired summer styles along with her.

When I started in May, Laura and Rebecca were prepping for wedding season, The Sparkle II Charity Fashion Show, a Shop/Sip/Save event and rompers. While the girls hit the wedding scene, Jess, Emily and I held down the fort. We spent the summer playing sartorialists and concierges, taking in trends from the tourists and directing traffic to the patio at Alibi, the Esplanade for fireworks, Fashionably Lates at The Liberty, Sox games and the Boston Harbor Islands.

As the summer drew to an end, Jess prepared for Paris and Emily hung up her Crush shoes for a 9 to 5, but first, we held our own Fashionably Late for which Rebecca and Laura landed themselves on the Improperazzi page and were interviewed by NESN. All dolled up and so much to do, we watched our Crush models zip around the lobby at The Liberty, coated in stage lights and runway looks.

All good things must come to an end though, and summer did. The wedding season wrapped up just in time for Rebecca and Laura to head too Manhattan to buy for Spring (the pieces are just starting to arrive!), and place our first orders for shoes. They brought back boots, ballet flats and platform pumps, and with Kara onboard, we headed towards the Holidays.

Rebecca looooves Halloween, so at Crush, the Holidays start mid-October. Crush was decorated to the nines with pumpkins and skulls and candy galore. We threw a Halloween Party at the store that involved playing dress up with new clothes, as opposed to dressing up and some delicious apple cider from Wilson’s Farm in Lexington.

As the rest of the holidays approached, we pulled out the snowflakes and holly tissue paper and garnished gifts with cinnamon sticks and holly. The festivities at the store were bountiful, as was the fun, between our Finally Fridays with The Liberty Hotel and The Beacon Hill Holiday Stroll.

Wow, this is getting long… consider this an overdue Christmas letter. Ohhhhh, maybe next year we’ll send one of those!?

As we swing into 2010, here’s where we stand: Rebecca, who this year became our official online store photographer and maintained her position as lead light bulb changer, is preparing for a trip to New Orleans and longing for the days of silk blouses and sandals. Laura spent 2009 perfecting her internet marketing abilities and between http://www.shopcrushboutique.com/, our Google AdWords and learning Photoshop, she’s become a regular techie… but you know, with swanky clothes. Kara loves RAs and special orders more than anything, except maybe House of Harlow, and is expected to continue opening boxes of new merchandise like a kid on Christmas morning (too soon to bring up THAT holiday again?) Jess will return January 15^th and with her trends from Paris and LA ought to be trickling in. Me? Well, after I finish this post, I’m going to upload some photos of a snow covered Crush Boutique to Facebook and determine the appropriate bra to wear with the new Chelsea Flower top tomorrow...

Stay tuned for our upcoming resort post!

xoxo.

“Gossip Girl”