Monday, February 8, 2010

The modern woman keeps sweaters in her stove and scarves in her bicycle basket

Carrie Bradshaw, a girl after our own hearts, didn't know anything about kitchens...she kept sweaters in her stove. While this may not be the best use of an electrical appliance that could catch fire at any time, you've got to give her this: she recognized her hatred for cooking and her undesirable amount of closet space. Then, given these things, Bradshaw merchandised her clothing accordingly. 

Being subterranean doesn't make for the easiest retail location. Baby carriages are a challenge, puppies have been known to slide down those icy bricks, and each day I pray that Mike, our dear UPS man, won't plummet cardboard box over tea kettle down the stairs, but being underground does have its benefits. For instance, it challenges us to harness the charm of our space by finding ways to spruce up our cozy little cavern.

And so recently when I coerced Rebecca and Laura into a furniture store whilst looking for a cupcake tree, and we stumbled upon a gorgeous piece of furniture [an antiqued iron bicycle!] we just had to have it. You see, there's really nothing Rebecca loves more than a new bicycle... it was a sign from the visual merchandising gods that it was time for us to revamp! We instantly got in touch with our inner domestic goddesses and picked out all new furniture, paint swatches and decorating accessories.

You may be wondering, how does one merchandise with a bicycle, a gardening cart and zebra striped trunks? I'll respond by saying this: I don't know anything about riding antiqued iron bicycles, I keep Love Quotes Scarves and Daftbirds on mine...

xoxo.
Brianne

3 comments:

Unknown said...

I love the bicycle ... but I love my new quotes scarf even more!

Laura - I haven't taken it off since I bought it on Saturday. So luxe - I have gotten so many compliments on it and it's going to be perfect to take on airplanes too.

Unknown said...

Your new display props are great. Stay display inspired!
~Becky Tyre, Retail Details blog
http://www.swirlmarketing.com/blog/retaildetails

ani said...

Ladies, I love the new displays!!! Out of the box thinking is always so refreshing <3

Ani