Le Joie de Vivre: Private Labeling and a Store to Call Your Very Own

As children, we take great pride in arranging the letters that form our name. Perfecting the characters that make our mark is a coming of age feat that brings tears to the eyes of our mentors and leaves us glowing with pride.

That same pride inhabits us at other moments in life... the moment you open the door to your first apartment, or perhaps your first store, and then later when your logo hangs above that door as the horseshoe that, with any luck, will guide you through your first years of business.

This Thursday we'll celebrate our 3rd Anniversary, with the friends, family and neighbors that have brought so many happy moments at 131 Charles Street. While I've only had the pleasure to share in this past year of Crush memories, many of you have been with the girls for the long haul; and it's you who have inspired us to this point.

Each morning I watch two girls get a little giddy over the career they've built for themselves. I see that same look when they make adjustments to their logo, update their online store, or see their brand in print. You can imagine then, the bursting-at-the-seams (pun highly intended) look that spread over their faces when they saw their name in lights... and by lights I mean, printed on cream colored grosgrain clothing tags for our first foray into private labeling.

It is without further adieu then, that I introduce you to our very own Crush Boutique Private Label tees and scarves!

We hope this news will bring you as much joy as it has us, and that you'll join us as we celebrate our anniversary with cupcakes, champagne, swag and summer clothes-- and all the other things that little girls are made of.

-Brianne