Three Cheers for Forty Winks!

Rebecca, Laura and myself were all fortunate enough, though perhaps didn't realize it at the time, to have grown up with sisters. Playing dress up, braiding hair and gabbing until dawn, all favorite pastimes of ours, are things that we learned growing up with other little girls... and then perfected with college roommates and many girlfriends here in Boston.

While my good friend Rachel Wentworth was in the store recently, we were talking about how having someone from growing up, someone that shared childhood memories, teen heartbreaks, and bad haircuts with you, around you in your 20s is a real treasure when the going gets tough (or when you're starting your own business!) Neither Rachel, nor I, nor Rebecca and Laura have our sisters in Boston, and it's easy to miss the sweetness and brutal honesty that sisters provide. Luckily, we share a network of tight knit, tough love, overstuffed closet owners from whom we gain expert advice and borrowed clothes.

It's those relationships that have helped Crush to blossom, and that will no doubt allow Forty Winks of Harvard Square to flourish as well.

The brainchild of Rachel and her dear friend, Meredith Donaldson, Forty Winks is a lingerie paradise for Boston and Cambridge gals alike. Across the river from Crush, located slightly above ground, Forty Winks is a cozy locale where Rachel and Meredith have accrued an array of bra sizes, a quiet but bubbly spirit and a collection of pieces for the boudoir that are airy, pretty and pristine... subtlety is key at Winks, the feeling is feminine, not overtly sexy.

Having celebrated their Grand Opening last week with white wine, cheese, and Forty Winks printed M&Ms, we're thrilled to share pictures of their store with all of you, and extend a virtual toast to Rachel and Meredith...

Cheers!

Brianne